Contributors
Meet the team
A team of passionate changemakers, fashion enthusiasts, and sustainability experts. Our contributors specialize in niche areas of sustainable footwear, from design innovations to circular trends and beyond.
Together, we’re more than just a platform— we’re a trusted voice in the sustainable footwear space, offering curated products, insightful articles, and a thriving social media presence.
Pim Roggeveen
Pim has been active in the sustainable footwear space since 2020. He founded WEAR in 2020 together with Lorenzo. WEAR has grown into one of the biggest pre-loved sneaker platforms in the Netherlands. Ever since the start of WEAR, Pim has been on a mission to radically change the footwear industry in a more sustainable one. Pim's expertise is in sustainability, entrepreneurship and circular economy.
Jack van Tol
Jack is a marketing student with a passion for sports and sustainability. He enjoys writing and exploring ways to combine these two worlds. Jack aims to inspire others to think more sustainably within the sports industry.
Maartje van den Hurk
Maartje is a qualitative consumer researcher and brand strategist specializing in culture, lifestyle, and brand strategy. She dives deep into cultures, people, and lifestyles to uncover the unwritten rules they live by, identifying what makes them unique and what seems natural to them but appears new and exceptional to outsiders.
Lotte Voorbij
Lotte is an editor, content creator and host of the Sneakerjagers podcast The Sneaker Update, with a background in journalism. Her interests lie primarily in sneakers, music, fashion and design. She has extensive knowledge of the current sneaker and fashion scene and loves to share her vision through articles and on the podcast. Lotte has spoken to people from all corners of the industry and is up to date on everything that is going on in culture. Favorite sneaker: Nike Shox
Helen Yin
Helen is a Creative Business student with a passion for content creation, fashion, and fitness. Through hands-on experience in project management and social media engagement, she has developed strong communication skills and a proactive approach to teamwork. Helen enjoys collaborating on creative projects, bringing fresh ideas to the table, and crafting engaging content that connects with audiences.
Grace Loyola
Grace is a multimedia designer and storyteller with an interest for fashion, culture, and sustainability. With a background in communication and visual design, she specializes in crafting compelling brand narratives and immersive experiences that connect people to purpose-driven ideas. Passionate about innovation and sustainability, Grace blends creativity with strategy to shape meaningful, future-focused design solutions and storytelling.
Lorenzo van Galen
<p>Born and raised in Rotterdam The Netherlands with a background at Apple and in the creative sector. Lorenzo has been a creative director for more than 10 years now with focus on digital. He is the creative mind for all that is visual on Reflawn.</p>
Maren Tinnefeld
<p>Maren, as Head of Content, co-leads and oversees content strategy, editorial direction, and communications across various platforms, playing a role in shaping the brand’s narrative. As part of Reflawn's team of passionate changemakers and sustainability experts, Maren co-leads the content team and analyzes content and user statistics to stay up-to-date with the latest trends and developments.</p>