BLOOM is a company dedicated to sustainable materials. The collaboration with Hollywood actor Jason Momoa's shoe line incorporates BLOOM’s algae-based midsoles into his signature vegan shoe line.
Momoa is advocating for a cleaner planet—each pair of these shoes helps clean thousands of liters of water and capture carbon dioxide.
Image Source Pexels Vu Bui
Why Algae Sneakers?
BLOOM has developed an incredible solution from algae. With increasing pollution and consumer consumption, rubber harvests are becoming increasingly scarce, and its process is damaging to our rainforests and biodiversity. Algae is one of the most renewable resources on the planet, capable of doubling in size within just 24 hours.
Image Source Pexels Tom Piotrowski
The process begins by harvesting excess algae from water sources, which helps clean ecosystems and reduce harmful algal blooms. The algae is then squeezed into a paste, dried into crunchy flakes, and refined into a fine green powder. This powder is blended with polymers to create durable pellets, which are used to manufacture eco-friendly foam and rubber products.
Jason Mamoa's Collaboration with BLOOM
Hollywood actor and environmental advocate Jason Momoa has partnered with BLOOM to launch sustainable and vegan footwear that aligns with his passion for protecting the planet. His footwear line, So iLL, crafted using BLOOM’s algae-based materials, showcases how innovative solutions can merge sustainability with style.
By supporting brands that integrate BLOOM technology, consumers and businesses can take an active role in reducing environmental damage while embracing high-quality, eco-friendly products.
Additionally, BLOOM has also collaborated with Levi's, 8000 Kicks, adidas, Billa Bong and PUMA, just to name a few in an attempt to create a truly plant-based solution.
BLOOM's Mission with Clean Water
One of BLOOM’s most significant impacts is its ability to restore freshwater ecosystems. BLOOM's materials contribute to removing harmful algae, purifying water, and reducing greenhouse gas emissions. BLOOM midsoles help clean thousands of liters of water while capturing and repurposing carbon dioxide, contributing to a healthier environment.
The Future of BLOOM
BLOOM is redefining sustainability in footwear and beyond by transforming harmful algae into eco-friendly materials that actively restore the environment. Their innovative process not only reduces reliance on petroleum-based products but also helps clean water, capture carbon, and support healthier ecosystems.
Image Source @Jason Momoa
With third-party certifications from the United Nations and other organizations, BLOOM ensures transparency and accountability in its mission. By choosing products made with BLOOM, consumers and brands alike contribute to a more sustainable future while helping to clean our water sources and carbon footprint.
What is BLOOM Footwear?
BLOOM is a vegan, algae-based foam and rubber-like material that can be used in different industries, including footwear. It is a sustainable alternative to traditional rubber farming.
What are the materials BLOOM uses?
BLOOM uses renewable, eco-friendly materials that help clean water sources while reducing carbon emissions. It is a vegan, algae-based foam that can be used across various industries, offering a sustainable alternative to traditional rubber farming
What are the benefits of using BLOOM materials?
BLOOM materials are renewable, eco-friendly, and help clean water sources while reducing carbon emissions. By choosing products made from BLOOM materials, consumers actively participate in efforts to combat climate change and promote environmental well-being.
What is the Jason Mamoa x BLOOM Collaboration?
Jason Momoa, known for his environmental advocacy, has partnered with BLOOM to create a sustainable and vegan footwear line, “So iLL.” The shoes are crafted using BLOOM’s algae-based materials, merging sustainability with style.
