Dover Street Market Paris, a leader in fashion innovation has announced an exciting collaboration with Parley for the Oceans, an environmental organization dedicated to combating plastic pollution in marine ecosystems. Together, they are launching Parley, a new brand focused on eco-innovation in the fashion industry.
A Bold Step Toward Sustainable Fashion
The partnership marks a bold step toward redefining sustainability in fashion by setting new standards in eco-conscious design. Dover Street Market Paris Brand Development and Parley for the Oceans emphasize that the initiative is not just about creating sustainable clothing, but about fundamentally transforming how fashion interacts with the environment.
Photography by: Valentin Folliet
Parley's Mission and Legacy
Founded by Cyrill Gutsch over a decade ago, Parley for the Oceans has been a global leader in raising awareness about ocean plastic pollution while pioneering sustainable alternatives. The organization has worked with high-profile brands such as G-star and adidas to drive innovation and change within the fashion industry. Now, in collaboration with Dover Street Market, Parley is launching a namesake brand aimed at developing the next generation of sustainable materials.
Image source: @Parley
The Future of Sustainable Materials
"After more than a decade of fighting plastic pollution and intercepting waste across the globe, we are entering a new phase with the launch of the Parley Future Material initiative," said Cyrill Gutsch, Founder of Parley for the Oceans. "This project will fund and accelerate eco-innovations aimed at replacing plastic and other harmful materials. Together with our friends and allies at Dover Street Market, a creative epicenter of the fashion world, we are launching Parley- a permanent, collaborative experiment designed to explore, celebrate, and drive forward the development of new materials."
Image source: @Parley
Product Launch and Industry Impact
The long-term partnership will debut its first products in March, paving the way for the official collection launch in June this year. The collaboration aims to integrate cutting-edge sustainable technology with high-fashion aesthetics, offering consumers an opportunity to engage in responsible fashion consumption.
Image source: @Parley
A Vision for the Future
Adrian Joffe, CEO of Dover Street Market, expressed his enthusiasm for the collaboration: "We are thrilled to join forces with Parley for the Oceans. Cyrill is a visionary, and his mission to restore the oceans - the heart of our planet is crucial to our collective future. In these uncertain times, Parley's work serves as a beacon of hope and inspiration. We are honored and excited to contribute to this initiative."
Image source: @Parley
As the fashion industry faces increasing scrutiny over its environmental impact, the partnership between Dover Street Market and Parley for the Oceans represents a progressive shift toward sustainable practices. By combining artistic vision with environmental responsibility, Parley is set to become a pioneering force in the evolution of eco-innovative fashion.
Frequently Asked Questions (FAQ)
What is the purpose of the collaboration between Dover Street Market and Parley for the Oceans?
The collaboration aims to launch Parley, a new brand focused on eco-innovation in fashion. By developing sustainable materials and setting new standards in eco-conscious design, the partnership seeks to reduce plastic pollution and promote responsible fashion practices.
When will the first products from the Parley brand be available?
The initial products from the partnership will debut in March, with the full collection officially launching in June 2025.
How does Parley for the Oceans contribute to sustainability in fashion?
Parley for the Oceans has been a pioneer in raising awareness about ocean plastic pollution and promoting sustainable alternatives. Through its Parley Future Material initiative, the organization funds and accelerates eco-innovations aimed at replacing plastic and other harmful materials in the fashion industry.
