H&M's Pre-Loved concept has arrived in Amsterdam, offering a curated selection of second-hand pieces from various brands alongside its latest collections.
As demand for mixing vintage with new style grows, Pre-Loved continues to attract shoppers seeking unique finds. This season's selection includes leather, denim, and premium accessories.
Amsterdam marks the ninth Pre-Loved location, with more openings planned this year. Online shoppers can also explore second-hand fashion in 24 European countries via Sellpy and in the U.S. through ThredUp. One thing is certain, pre-owned style is here to stay.
All images: H&M
What is H&M Pre-Loved?
H&M Pre-Loved is a concept that offers a curated selection of second-hand fashion from various brands, allowing shoppers to mix vintage pieces with H&M's latest collections.
Where can I shop H&M Pre-Loved?
Pre-Loved bz H&M is now available in nine locations, including Amsterdam, with more stores planned. Shoppers can also browse second-hand items online in 24 European countries via Sellpy and in the U.S. through ThredUp.
What can I expect from the latest H&M Pre-Loved collection?
The 2025 season's selection includes high-quality leather, denim, and premium accessories, offering unique and stylish second-hand finds.