Recycling just got a whole lot smarter. With the opening of its new store in Utrecht, Droppie introduces one of the most innovative return points in the Netherlands. Combining smart technology, sleek design, and a community-centred approach, Droppie demonstrates how recycling can be both easy and rewarding.

The new store is located at Smaragdplein 288, Utrecht, and serves as a central drop-off point where individuals can bring a variety of everyday materials for responsible recycling. The process is supported by a structured, in-app-based system that makes the experience clear, efficient, and fully digital.

All your recycling in one place

At its core, Droppie is a modern recycling concept that is designed to make the process more accessible, understandable, and engaging. Instead of separating waste across different locations, Droppie brings everything under one roof.

Visitors can deposit items ranging from beverage containers to dead batteries, broken electronics, textiles, pens, and more at Droppie's stores, where they will be sorted through clearly designated return points. Every item that is collected is sent to certified partners that properly recycle and recover materials without taking shortcuts or landfill detours.

Droppie adopts a fully digital and paperless system through its mobile app that allows users to log returns, receive instant deposit refunds, and keep track of their rewards with each drop-off. For bottle and cans returns, the store is equipped with TOMRA's advanced reverse vending machines, with payouts processed seamlessly through the app. With this system, there’s no need for queues or confusion. A staff member simply scans your in-app QR code, registers your items, and places them in the appropriate collection container.

Image source: Droppie

Accessible, Thoughtful, Community-driven

Beyond convenience, Droppie adds value through its thoughtful, user-focused approach. The space in-store is open, welcoming, and easy to navigate which makes it both functional and pleasant to visit. For anyone looking to adopt a more circular lifestyle but unsure how and where to start, Droppie provides a straightforward and accessible way to begin.

Built on values of community and transparency, Droppie also gives users the option to donate their deposit refunds to social or environmental causes.

Whether you’re interested in circular living or simply looking for a better way to dispose of everyday items in the Netherlands, visiting a nearby Droppie location is a great place to start.

Read more about recycling and circularity on Reflawn's news page.