Swiss running brand On has introduced an innovative approach to footwear with its Cyclon subscription model, offering a sustainable and circular alternative to traditional shoe purchasing. The Cyclon model, which revolves around leasing rather than owning, marks a significant shift in how consumers access and use athletic footwear. The product at the center of this model is the Cyclon running shoe, notable for its unique design and materials derived from castor beans. Here, we explore the mechanics of the subscription model and the sustainability efforts underpinning the Cyclon initiative

How the Cyclon Subscription Model Works

The Cyclon program operates as a subscription service, where customers pay a monthly fee of approximately $30 to access the running shoes. Unlike conventional purchases, subscribers do not own the shoes outright. Instead, they lease them and return worn-out pairs in exchange for new ones. This exchange cycle ensures that customers always have a fresh pair of running shoes while enabling the company to maintain control over the product lifecycle.

Once the shoes are returned, On ensures they are fully recycled. This closed-loop system aims to eliminate waste, as the materials from old shoes are repurposed to create new ones. The subscription fee covers not only the cost of manufacturing and shipping but also the logistics of recycling and processing returned shoes. Customers can subscribe via On’s website, with the initial registration covering their first pair of Cyclon shoes.

Materials and Sustainability

A defining feature of the Cyclon shoe is its composition. The shoes are made from castor beans, a plant-based material that offers an eco-friendly alternative to traditional synthetic materials. Castor bean oil is used to create a bio-based polyamide, which forms the foundation of the shoe’s lightweight and durable structure. This approach aligns with On’s commitment to reducing environmental impact by prioritizing renewable and biodegradable resources.

In addition to being crafted from sustainable materials, the Cyclon shoe is 100% recyclable. Every returned pair is processed to extract reusable materials, which are then used to produce new shoes. By eliminating the need for virgin materials in the production of replacement pairs, On reduces the overall carbon footprint associated with footwear manufacturing.

Design and Performance

While the Cyclon’s sustainability credentials are a key selling point, its design and performance have also been carefully considered. The shoes are engineered for runners, featuring lightweight construction and responsive cushioning. On’s signature CloudTec technology, which enhances shock absorption and energy return, is integrated into the design to provide a high-performance running experience. This ensures that customers do not have to compromise on quality or functionality when choosing a sustainable option.

The Cyclon shoe’s minimalist aesthetic reflects its purpose-driven design. The lightweight materials contribute to an ultra-light profile, making the shoes suitable for competitive and recreational runners alike. However, the shoes are available exclusively through the subscription model, emphasizing On’s focus on fostering a circular economy.

Benefits of the Subscription Model

The Cyclon subscription model offers several advantages for both consumers and the environment. For consumers, it provides a convenient and hassle-free way to access high-performance running shoes. Subscribers no longer need to worry about the wear and tear of their footwear, as they can easily exchange old pairs for new ones.

From an environmental perspective, the model addresses two key issues: waste reduction and resource efficiency. Traditional footwear manufacturing generates significant waste, with worn-out shoes often ending up in landfills. By incorporating recycling into the product’s lifecycle, On minimizes waste and promotes a more sustainable approach to consumption.

Moreover, the use of renewable materials like castor beans reduces reliance on fossil fuels and non-renewable resources. Combined with the closed-loop recycling process, these measures contribute to a lower environmental impact and align with broader efforts to combat climate change and promote sustainable practices.

Challenges and Considerations

While the Cyclon subscription model has been praised for its innovative approach, it is not without challenges. The reliance on a subscription system may deter some consumers who prefer traditional purchasing methods. Additionally, the $30 monthly fee may seem steep to those who do not regularly replace their running shoes.

Another potential concern is scalability. Ensuring the efficient collection, recycling, and redistribution of shoes on a large scale requires significant logistical coordination. As On expands the Cyclon program, maintaining the quality and efficiency of these processes will be critical.

The Bigger Picture

On’s Cyclon initiative represents a broader trend toward sustainable and circular business models in the footwear and apparel industry. By combining renewable materials, recycling, and subscription-based access, On addresses key environmental challenges while offering consumers a novel way to engage with their products. The success of this model could inspire similar initiatives across the industry, potentially reshaping how products are designed, consumed, and disposed of.

For runners seeking a sustainable alternative to traditional footwear, the Cyclon subscription program provides a compelling option. By participating in this model, consumers contribute to a system that prioritizes environmental responsibility while enjoying the benefits of high-performance running shoes. As sustainability continues to take center stage, initiatives like Cyclon highlight the potential of innovative approaches to drive meaningful change.

Frequently Asked Questions (FAQ)

Can i purchase the Cyclon shoes without a subscription?

No, the Cyclon shoes are exclusively available through the subscription model. This ensures that all used shoes are returned and recycled, which is crucial for On’s sustainable and circular approach.

What makes the Cyclon subscription model more sustainable than traditional shoe purchases?

The Cyclon model follows a circular approach, where old shoes are fully recycled to create new ones. This reduces waste and the need for virgin materials, while the use of castor beans as a bio-based material lowers the environmental footprint.