As the demand for sustainable products grows, innovative brands like On Running are stepping up with eco-conscious solutions.
Started in 2010 in the Swiss Alps, On set out to create high-performance running gear with advanced cushioning and footwear technology innovated in its Zurich-based lab. On has quickly grown into a global brand trusted by elite athletes and runners worldwide.
On's Collaboration
On Running is making great strides toward a sustainable future, by adopting circular practices, fair labor conditions, and supporting the United Nations' progress goals toward a carbon-zero future.
On collaborated with various environmental nonprofits, such as the Ellen MacArthur Foundation, Fashion for Good, and the Footwear Collective, to oversee and collaborate on recycling efforts.
The Cyclon program works on a subscription model, where customers return their worn-out shoes in exchange for a fresh pair. The old materials are fully repurposed into new products with the help of the Dutch recycling company, Fast Feet Grinder into new shoes. Customers can subscribe to receive and return their old pairs, ensuring materials are reused rather than discarded.
Image source: ON
On: Path to Sustainability
On has set ambitious sustainability goals, including reducing greenhouse gas emissions and increasing the use of recycled and bio-based materials. The brand’s Cyclon program is a key initiative circularly, offering fully recyclable running shoes made from castor beans.
On Running maintains a strong ethical stance by ensuring fair wages and safe working conditions across its supply chain. The company adheres to a strict Code of Conduct for all manufacturing partners, focusing on workers’ rights, fair pay, and responsible production.
Use of Materials at On:
A key part of On’s sustainability strategy starts with bio-based materials, such as sugarcane-derived EVA foam, to create high-performance running shoes with a lower environmental impact. By replacing petroleum-based components with renewable alternatives, On is reducing its carbon footprint while maintaining its performance.
Additionally, On prioritizes sustainable packaging, reducing waste using recyclable or biodegradable materials. The brand also actively monitors its water, chemical, and waste management systems to reduce its carbon footprint.
The company also used dope-dyed materials, significantly reducing water and chemical use in textile production compared to traditional dying processes. It uses certified organic cotton and has avoided using PFAS, a forever chemical, in its process.
Castor Beans
On Running is at the forefront of sustainable innovation with its focus on bio-based materials, particularly castor beans in footwear production. The Cloudneo, On’s first Cyclon shoe, is made of more than 50% bio-based materials, making it one of the most sustainable running shoes on the market.
Sugarcane
On is pushing the boundaries of sustainability with its use of sugarcane-based materials in footwear production. By replacing fossil fuel-derived plastics like EVA, with renewable plant-based alternatives, the brand is reducing its environmental impact while maintaining the high-performance standards athletes expect.
This bio-based innovation is just one piece of the company’s broader sustainability mission, including recyclable footwear, reduced water use, and carbon emissions reductions across the supply chain, all available for consumer consultation on their website to ensure transparency.
Packaging Efforts
In 2021, On achieved its goal of using 100% FSC-certified cardboard for footwear and accessories packaging. This ensures materials come from responsibly managed forests. The brand also adopted 100% recycled High-Density Polyethylene (HDPE) for apparel packaging, cutting down reliance on virgin plastic. By 2022 and 2023, these standards were successfully maintained.
By using FSC-certified and recycled materials, reducing waste, and exploring new packaging solutions, On Running continues to lead in sustainable innovation. Their commitment sets a strong example for the industry, proving that performance and sustainability can coexist.
The Future of On - what can we expect?
On Running has set a new standard in athletic footwear by seamlessly merging performance, innovation, and sustainability. Whether you’re an elite runner or a casual fitness enthusiast, On’s gear offers a combination of comfort, efficiency, and eco-conscious design that enhances every step. As they continue to push the boundaries of technology and sustainability, On is building a foundation for sustainable performance footwear.
All Images: On the Official Website
What is On’s Cyclon program?
The Cyclon program is a subscription-based recycling initiative where customers return worn-out shoes in exchange for a new pair. The returned shoes are fully recycled into new products, ensuring zero waste.
What bio-based materials does On use?
On Running integrates castor bean-based fabrics for lightweight durability and sugarcane-based EVA foam as a fossil fuel-free alternative.
Is On Running ethical?
Yes. On ensures fair wages, safe working conditions, and responsible production through a strict Code of Conduct.
What makes On shoes special / popular?
ON products, such as their running shoes, offer a well-balanced combination of performance, style, and comfort. A standout feature of ON shoes is the CloudTec sole, which consists of a series of hollow pods that create a soft cushioning effect while running. Additionally, ON is committed to sustainability across various aspects of its work.
Is On Running sustainable?
On uses bio-based materials, recycled packaging, and circular economy principles to reduce its environmental impact.
