Swiss performance brand On has long been known for pushing boundaries — not just in athletic innovation but also in sustainability.

With their vision to “ignite the human spirit through movement,” On is building a future where high performance and low environmental impact are at its core.

Dream On: A Clear commitment to the Planet

On recently introduced Dream On, their updated sustainability strategy, outlining bold steps toward a future where gear is made better — for athletes and for the Earth. At its heart, Dream On focuses on reducing environmental footprint across the entire lifecycle of their products, from material sourcing to end-of-life recycling.

Their targets are ambitious:

Decarbonization: On aims to cut absolute carbon emissions by 46% by 2030 (compared to 2019 levels).

Circularity: The brand is investing heavily in circular design, meaning products are designed to be reused, recycled, or safely returned to nature.

Material Innovation: With initiatives like CleanCloud® (making midsoles from captured carbon emissions) and the Cyclon™ subscription service (fully recyclable running shoes), On is reimagining what performance gear can be.

Performance Meets Purpose

What makes On unique is how seamlessly they fuse sustainability with cutting-edge athletic performance. Their products aren’t just “green” — they’re meticulously engineered to deliver the best running experience, whether you’re sprinting on city streets or scaling mountain trails.

Take CleanCloud® for example: it’s not just an eco-friendly initiative, but a game-changing innovation. Transforming carbon emissions into high-performance shoe components proves that sustainability doesn’t have to come at the cost of functionality or style.

Similarly, the Cyclon™ program showcases a future-forward model where customers subscribe to fully recyclable gear. Once worn out, the products are returned, broken down, and reborn — closing the loop on waste

2024 Impact Report Highlights

To stay transparent and accountable, On partners with independent auditors and organisations. Their sustainability claims are vetted and verified, which builds trust with both athletes and the wider community. As highlighted in the 2024 report, On’s science-based climate targets have been officially validated by the Science Based Targets initiative (SBTi) — a major milestone that sets them apart from brands offering vague sustainability pledges.

On’s 2024 Impact Progress Report underscores the brand’s commitment to sustainability, even amid rapid growth:

Renewable Energy: Achieved 100% renewable electricity for offices and stores.

Circularity Initiatives: Expanded the Onward™ resale platform in the US and the Cyclon™ program, while exploring care and repair services through the CarryOn pilot in China.

Roman Bolli, Head of ESG at On, emphasised the company’s belief that dreaming big is essential for making a real impact. His message was clear:

“We dream of a future where every step we run leaves a positive footprint.”

Why On is the Brand to Watch

In a world where “sustainability” can often feel like a marketing buzzword, On stands out for turning vision into action. They are proving that performance innovation and environmental responsibility are not just compatible — they make each other stronger.

For athletes, adventurers, and eco-conscious consumers alike, On isn’t just another sneaker brand. It’s a movement toward a cleaner, faster, and more inspiring future.