Thousand Fell is a brand that is aiming to change the sneaker industry by introducing a model that combines style, comfort, and environmental responsibility over convenience and speed. Based in New York, Thousand Fell is promoting a circular economy where sneakers are designed to be recycled, not discarded.

Image source: @thousand_fell

Founded in 2018 by Chloe Songer and Stuart Ahlum, Thousand Fell emerged from a desire to address the staggering statistic that 97% of the 2.4 billion pairs of shoes sold annually in the U.S. end up in landfills. They envisioned a product that would reduce waste and set a new standard for sustainable fashion.

As a result, they started creating sneakers manufactured with functionality in mind, made from recycled plastic bottles, natural rubber, and food waste derivatives like coconut skin and sugarcane.

Image source: @thousand_fell

Designing for the future

Thousand Fell's sneakers are eco-friendly, durable, and practical. Their minimalist design appeals to a broad audience, and features like stain resistance and breathability ensure practicality for everyday wear. The cushioned insoles are made from recycled yoga mats and provide comfort without compromising on sustainability.

Image source: @thousand_fell

What sets Thousand Fell apart is its dedication to a closed-loop system. Customers are encouraged to return their worn-out sneakers through the brand’s recycling program, operated in partnership with SuperCircle. Returned shoes are either refurbished for donation or disassembled so that materials can be reused in new products. Additionally, those who participate in the program receive a $20 credit towards their next purchase, incentivising sustainable consumer behaviour.

Community and Transparency

Transparency is a core principle of Thousand Fell. The brand provides customers with information about the lifecycle of their products, from the sourcing of materials to the recycling process. This openness fosters a sense of community and shared responsibility among consumers, aligning with the brand’s mission to make sustainability accessible and engaging.

Looking ahead

Thousand Fell’s approach has garnered attention from both consumers and industry observers. A 2023 review highlighted the brand’s innovative model and the quality of its products, noting the sneakers’ comfort and style. As the brand continues to grow, it aims to expand its product line and further its impact on sustainable fashion.

In embracing a model that prioritises environmental responsibility without sacrificing style or comfort, Thousand Fell exemplifies how thoughtful design and a commitment to sustainability can coexist, offering consumers a way to make a positive impact with every step they take.

Discover more brands that are reinventing sustainable industry standards on Reflwan's news page.