Veja's sustainable hiking sneakers are next level

Veja has taken sustainable footwear to the next level with the release of their Fitz Roy FS hiking sneaker. More than just a stylish sneaker, it’s designed for eco-conscious adventurers who refuse to compromise on performance, comfort, or sustainability. Combining innovative materials with Veja’s commitment to transparency and ethical production, the Fitz Roy FS represents the future of sustainable outdoor gear.

The upper of the Veja Fitz Roy FS is made entirely from 100% recycled polyester sourced from plastic bottles. By repurposing waste materials, Veja not only reduces environmental impact but also creates a durable, breathable upper suitable for hiking trails and urban streets alike. The midsole features bio-based cushioning made from renewable resources like sugarcane and Amazonian rubber, providing both comfort and sustainability in one step. This plant-based cushioning ensures hikers have the support they need without relying on petroleum-based foams commonly used in traditional footwear.

The outsole is equally impressive, made from a mix of Amazonian rubber and mineral silica. This blend enhances grip and durability, ensuring that the Fitz Roy FS performs on rugged terrain while being gentle on the environment. The use of wild rubber from the Amazon also supports the local economy, providing fair trade opportunities for rubber tappers and helping to preserve the Amazon rainforest.

Veja has long been at the forefront of the sustainable fashion movement, with transparency and eco-friendly materials at the core of their brand. The company’s partnerships with local farmers in Brazil ensure fair trade practices, helping communities thrive while sourcing organic cotton and wild rubber sustainably. These relationships not only protect the environment but also contribute to the long-term well-being of local economies.

With each pair of Fitz Roy FS hiking sneakers, Veja demonstrates that it is possible to combine high-performance footwear with sustainable innovation. Every aspect of the sneaker, from the materials to the production methods, is designed with the planet in mind.

The Veja Fitz Roy FS is more than just a hiking sneaker—it’s a symbol of the brand’s commitment to a cleaner, more responsible fashion industry. By choosing these sneakers, consumers can embrace sustainability without sacrificing quality or style.