In 2007, while much of the world was still hitting the snooze button on climate awareness, two students in Cologne decided to wake up and take action. Long before sustainability became a buzzword, they founded Armed Angels- a fashion label with a bold mission: to use business as a force to protect life on Earth. With their first ethical T-shirt, they took a stand against fast fashion's exploitative norms- wage slavery, toxic materials, and disposable design. They began building one of the first truly purpose-driven fashion brands in Europe.
Image source: @armedangels
Fashion with a Purpose
Today, the brand's purpose remains as sharp as ever. Armed Angels rejects the throwaway culture that dominates modern consumption, seeking instead to transform the fashion industry into one that values balance over excess. From the beginning, the company has challenged the system with one goal: to reimagine how we live, buy, and dress in a world that desperately needs change.
"We know making products to the best possible standards for people and planet is not enough. Beyond product, we aim to be an agent of change- transforming culture, consumption, and lifestyle choices," explains the company.
Image source: @armedangels
Enabling People Through a Fairer Supply Chain
Armed Angels partners with like-minded innovators like Valérius 360, a forward-thinking supplier in Portugal that turns textile waste into new yarn. By reshaping fashion's traditionally linear supply chain into a closed loop, this collaboration proves that waste can become a resource, and sustainability can scale.
Image source: @Supply Chain Magazine
Transparency is another core principle. Since 2017, Armed Angels has practiced radical open costing, providing full transparency into product pricing to ensure fair wages for workers across its supply chain. This commitment recently deepened with a pilot project to pay a living wage bonus to all factory workers, launched in partnership with four other responsible brands.
"Every movement starts with action, " -Julia Kirschner, Social Impact Manager at Armed Angels. This is another amazing project that proves Armed Angels is here to make a change- and that we have fantastic supply chain partners to support us in our mission."
Image source: @armedangels
Repair, Reuse, and Resell: Extending the Lifecycle
True to its philosophy of creating fashion that lasts, Armed Angels offers a repair service in collaboration with MENDED, helping customers extend the life of their garments with original spare parts. Meanwhile, its second-hand and resell platform allows changemakers to give their clothes a second life, reducing textile waste and promoting circular consumption.
Read more about repairing services here >>>>
Image source: @armedangels
Making Products with Minimal Harm
At the heart of Armed Angels' production philosophy is a commitment to using the most sustainable materials available- from organic cotton and recycled textiles to garments made from wood and repurposed waste. Each product is a testament to the brand's core belief: fashion can be beautiful, responsible, and radically different.
Looking Forward: A Call to Collective Action
With its latest Action Report, Armed Angels reaffirms its commitment to full transparency, circular innovation, and meaningful climate action. But the brand acknowledges it cannot transform the system alone. Its challenge to the world remains clear: join the movement, rethink consumption, and wear change with pride.
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What is Armed Angels?
Armed Angels is a clothing brand from Germany that makes eco-friendly clothes. They care about the planet and treat workers fairly.
How can I help with what Armed Angels is doing?
You can buy their clothes, fix your old ones using their repair service, or sell and recycle your used Armed Angels items at their second-hand shop.
