Founded in 1949 by Kihachiro Onitsuka, ASICS has been a pioneer in sportswear design. The name ASICS stands for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body." This guiding principle has shaped the company’s mission, product development, and approach to sports and well-being.
ASICS - History and Heritage
Kihachiro Onitsuka started with the belief that sports have the power to improve lives. Over the years, ASICS has expanded its expertise to multiple sports ranging from running to basketball, focusing on biomechanics and innovation to support athletes in achieving their best performance.
In the 1950s, ASICS gained international recognition when its marathon shoes helped athletes achieve podium finishes.
ASICS innovation is reflected in its cutting-edge designs, including the FF BLAST™ cushioning and GUIDESOLE™ technology, aimed at enhancing running efficiency and reducing muscle fatigue.
By the 1960s, the company had solidified its reputation for crafting high-performance footwear, particularly in long-distance running. The introduction of the "Mexico 66" in 1966, featuring the now-iconic ASICS stripes, marked a significant moment in the brand's history. This design has remained a staple in ASICS’ identity.
Mindfulness and Harmony in Body
ASICS' philosophy extends beyond sportswear. It promotes a holistic approach to well-being, mindfulness, balance, and wellness. Rooted in Japanese philosophy, this principle reflects the harmony between mental clarity and physical fitness, a concept deeply embedded in traditional Japanese daily life.
The brand has embodied the connection between movement, well-being, and personal growth.
In Japanese culture, well-being is about maintaining inner peace and emotional stability as well as physical strength. This belief is seen in concepts like Shinshin Ichinyo (Mind and Body as One) and Kaizen (Continuous Improvement)—both of which influence ASICS’ approach to performance and innovation. By focusing on mental resilience, ASICS acknowledges that true athletic performance comes from a balance of discipline, mindfulness, and physical endurance.
The SMSB (Sound Mind, Sound Body) collection, for example, is a testament to this philosophy, blending performance-driven sportswear with a message of well-being. ASICS collaborates with artists, athletes, and designers to bring this vision to life, reinforcing the importance of mental health in the sports industry.
Additionally, the company supports initiatives such as mindfulness workshops and movement-based therapies to help people experience the full benefits of an active lifestyle.
In alignment with its holistic philosophy, ASICS has launched the Movement for Mind Podcast (Available on Spotify), a groundbreaking initiative that explores the connection between movement and mental well-being. This initiative further reinforces ASICS’ commitment to fostering a healthier, more balanced world where movement is about mental clarity and personal growth as well as performance.
Rooted in a deep heritage of Japanese craftsmanship and philosophy, ASICS stands as a testament to the belief that true performance is a balance of body and mind.
More than just a pioneer in sports innovation, ASICS embodies a legacy where movement is a path to mental resilience, emotional harmony, and personal growth—honouring the centuries-old wisdom that strength comes from within.
Want to learn even more about ASICS and its commitment to people, the planet, and sustainability? Be sure to check out our reflawn news!
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When was ASICS founded?
ASICS was founded in 1949 by Kihachiro Onitsuka.
What does the name ASICS mean?
ASICS stands for “Anima Sana In Corpore Sano,” a Latin phrase meaning “A Sound Mind in a Sound Body.”
What is ASICS’ core philosophy?
ASICS’ philosophy is rooted in the balance between physical fitness and mental clarity, focusing on holistic well-being, mindfulness, and personal growth.
