Since 1916, Karhu has been an active footwear and sports brand known for its innovative technology and creative use of design. Due to the industry's waste from unsold stock, Karhu Renewed is tackling this issue by reselling pre-loved and like-new sneakers. Their new US resale site is powered by Archive and reduces waste and turns unsold stock into new revenue and a sustainable future for the company.

Image Source Karhu

Karhu, which means 'bear' in Finnish, was founded in Helsinki. The brand is known for its colorful sneaker designs with outdoor vibes, comfortable running shoes, a variety of sports gear, and apparel collections—all crafted to the highest standards.

The brand is now reselling iconic designs like for example the Karhu IKONI and Fusion models via the renewed collection at a lower retail price, helping this unsold high-quality inventory back into customer circulation.

Image Source Karhu

Karhu Renewed is a groundbreaking initiative from the brand, aiming at reducing waste, extending product lifespan, and minimizing the environmental impact of their products. This program reduced the carbon footprint associated with the manufacturing of new products and prevented unnecessary landfill waste.

Additionally, Karhu has partnered with Tersus Solutions for cleaning and repair services, further extending the product lifecycle of their sneakers.

Image Source Karhu

By embracing resale, Karhu optimizes resources, decreases emissions, and supports a circular economy in the footwear industry. The US-based Renewed program is more than just a resale initiative—it's a forward-thinking solution that balances sustainability and profitability. Karhu believes that well-loved products deserve a second live. With its new program, the brand sets an example of how resale can drive both business growth and environmental responsibility.