Founded in April 2020 in Germany by Christian and Reya Ohm, Sneakers Unplugged emerged during the height of the global pandemic. While the world was slowing down, the couple launched a movement toward more conscious consumption. They noticed a major gap in the sneaker market: stylish, sustainable footwear was hard to find.

Their solution? Create a space, both online and in-store, that exclusively offers sneakers produced with the planet and people in mind.

Image source: @sneakers_unplugged

A Curated Selection of Ethical Footwear

What sets Sneakers Unplugged apart is its uncompromising commitment to sustainability. Every sneaker in their collection is carefully chosen based on strict ethical criteria. The shoes must be sustainable, vegan, and manufactured under fair working conditions. Customers can shop confidently, knowing that each pair supports transparency and responsibility in fashion.

The two stores in Cologne and Düsseldorf feature brands that are leading the way in eco-conscious design, including names like MoEa, Flamingos' Life, Genesis Footwear, and Veja. Many of these sneakers are made from innovative materials such as cactus leather, recycled ocean plastic, and upcycled waste, proving that great style doesn't have to come at the planet's expense.

Image source: @sneakers_unplugged

From Online Storefront to Real-World Footprint

Initially launched as a digital store in August 2020, Sneakers Unplugged quickly captured the interest of environmentally conscious consumers. The enthusiastic response prompted the brand to open temporary pop-up stores in cities like Berlin, Cologne, and Düsseldorf. Within a year, they established their first permanent location in Cologne, followed by a second store in Düsseldorf's vibrant Flingern district.

These brick-and-mortar locations offer more than just a place to shop- they create a space where people can learn, engage, and feel inspired about sustainable fashion.

Image source: sneakers_unplugged

Recognition and a Growing Community

Sneakers Unplugged isn't just gaining customers- it's gaining recognition. The brand has been nominated for the prestigious German Sustainability Award in 2025, a testament to its innovative approach and growing influence in the retail world.

In addition to selling shoes, the company is building a community. Through loyalty programs and in-store events, Sneakers Unplugged encourages its customers to become part of a larger movement toward more mindful living.

Image source: @sneakers_unplugged

Walking Toward a Better Future

Sneakers Unplugged is proof that fashion and footwear can be a force for good. By offering stylish, sustainable alternatives to mainstream sneakers, they empower people to make choices that reflect their values, without sacrificing comfort or design. As the demand for eco-conscious products continues to grow, Sneakers Unplugged is poised to lead the way, one step at a time.

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