ASICS has long been a leader in sportswear innovation, driving sustainability within the industry. As the brand embraces its heritage of balance and well-being, it extends this ethos to a sustainable future through its commitment to eco-friendly practices, responsible manufacturing, and using sustainable materials.

Sustainability is embedded in ASICS' corporate strategy, reflecting the brand's belief in nurturing both physical health and the health of our planet.

"Since our founding in 1949, our purpose has been to help people achieve a Sound Mind in a Sound Body. But in order to achieve a Sound Mind, Sound Body, we need a sound Earth to run on." - ASICS

In line with its philosophy of Sound Mind and Sound Body, it has made significant strides toward creating products with a reduced environmental impact. The company is committed to reducing its footprint with sustainable materials, manufacturing, and recycled packaging.

ASICS and Employee Well-Being

Sustainability in ASICS goes further than just the materials you use; it starts at the bottom for employees and communities, making large strides toward fair labor conditions in factories with zero tolerance for child labor. The brand's "Sound Mind in a Sound Body" philosophy stretches into all areas of the company with a focus on human rights and individual well-being.

Image Source Faruk Toklouglu

ASICS has developed a comprehensive Human Rights Policy aligned with international standards such as the United Nations Guiding Principles on Business and Human Rights and the International Labour Organization’s (ILO) core labor standards.

The company actively promotes freedom of association, fair wages, and safe working conditions, ensuring that workers across its global supply chain are treated with dignity and respect. Through human rights due diligence, ASICS continuously assesses risks, engages with stakeholders, and implements necessary actions to prevent and address any adverse impacts.

ASICS Materials

ASICS' commitment to sustainability starts at the bottom, with its manufacturing, sourcing, and process, the company has increased efforts toward transparency in its ethical supply chain. ASICS has integrated sustainable practices into its manufacturing process, including water and energy-saving technologies. They aim to reduce CO2 emissions and minimize waste generated during production, similar to other footwear companies.

In terms of materials, ASICS incorporates eco-friendly materials such as recycled polyester, organic cotton, and biodegradable materials into its products. This reduces dependency on virgin resources and lowers the environmental footprint.

ASICS follows a bottom-line business model focusing on People and Planet in their sustainability journey. The brand regularly publishes reports on its corporate social responsibility (CSR) efforts. The company has set ambitious targets to achieve carbon neutrality by 2050.

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In addition, the GEL-LYTE III CM 1.95, a modern sneaker that boasts the lowest carbon emissions of any ASICS shoe to date. This sneaker represents a major step forward in ASICS’ mission to redefine the future of sportswear with sustainability at its core. The upper mesh and sock liner are made from recycled materials, including polyester with solution dye, significantly reducing water consumption and chemical waste.

One of the most advanced innovations in this sneaker is its carbon-free foam midsole and sock liner. This breakthrough not only lowers its environmental impact but also enhances comfort and durability

Give Back Box: Take Back Program

ASICS has also partnered with Give Back Box to establish a take-back program for used ASICS apparel. This program aims to collect old and unused gear and recycle it; at no cost to the consumer. Available in Canada.

ASICS Partnerships

Collaborations with a range of organisations, NGOs, and certification bodies to uphold its commitment to sustainability. Partnerships with the Fair Labor Association (FLA) and the International Labour Organization (ILO) standards promote workers’ rights and conditions.

Image Source ASICS

For sustainable materials, ASICS sources leather through the Leather Working Group (LWG), ensuring environmentally responsible tanning processes. The company also supports sustainable cotton farming by sourcing from the Better Cotton Initiative (BCI), which promotes water efficiency and improved working conditions for cotton farmers.

Innovations for a Better Tomorrow

By embracing innovation, transparency, and continuous improvement, ASICS is making efforts for sustainable production. As it moves forward, the brand remains dedicated to reducing its carbon footprint, promoting circularity, and inspiring athletes to make more conscious choices. ASICS is proving that sustainability and performance are not opposing forces—they are the future of sport.

Read more about the brand here: ASICS' History and Heritage: “A Sound Mind in a Sound Body”