In 1877 the brand Camper was started by Antonio Fluxa and his knowledge of shoe making was later inherited by his son, Lorenzo, making it a long line of family business. Since 1928 Camper has been designing high-quality and durable footwear with reference to their Spanish heritage.

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Campers' "If you don't need it, don't buy it" campaign debut in 2002 communicates an unorthodox marketing tactic targeted at conscious product consumption. Camper has also hosted workshops for students to design footwear and accessories, strengthening their relationship to with the community.

In 2022, Camper received the B Corporation Certification meaning the company meets high standards for environmental and social responsibility. The brand's commitment to circularity is clear with Campers' efforts in reusing, repairing, and recycling old shoes into limited edition pieces in Camper HQ.

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Camper is dedicated to advanced performance and sustainability. It partners with leading industry brands like Vibram, GORE-TEX, PrimaLoft®, and MICHELIN to deliver high-quality, durable, and innovative footwear. With in-house technology like the BRIDGE® XTRAGRIP outsole and HYDROSHIELD® waterproof Camper technology made from recycled PET waste, Camper combines maximum durability with minimal environmental impact.

Its commitment to lasting products is reflected in designs like the Karst Trek, Brutus Trek, Drift Trail, and Peu Pista, which emphasize performance and sustainability at every step.

The Camper Roku Modular Shoe

The Roku is a six-piece modular shoe that has been in the making for three years. It is designed with recycled materials and is meant to be assembled, dismantled, and recycled. The name “Roku” means six in Japanese, and the shoe draws inspiration from the 2000 Camper Wabi sneaker and its minimalist design.

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Created with recyclability in mind and constructed from recycled components, Campers' products are designed to be repairable and replaceable, helping to support a circular economy. With each pair of Roku, the product passport is also attached to allow the consumer to trace the supply chain and manufacturing process.

Roku in the Making

The Roku's manufacturing process starts with suppliers in China and Vietnam. It is then assembled in the Gold Star factory in Vietnam. The final product is customizable and is then shipped to Europe and the United States to be distributed to consumers worldwide.

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Campers' Roku is crafted with sustainability at its core, designed to be upcycled into new shoe components if the recycled fabric maintains its quality, or downcycled for use in other industries. For example, the laces, made from 100% recycled PET, ensure top-notch quality, durability, and performance. Similarly, the footbeds are designed with the potential for upcycling, depending on the material’s condition, or for downcycling into other sectors, contributing to a more sustainable and circular approach.

Is Roku the Future of Footwear?

Roku by Camper is a step toward the future of sustainable footwear, showcasing the brand’s commitment to innovation and environmental responsibility. With its use of recycled materials, durable design, and focus on recyclability and upcycling, it aligns with the growing trend of sustainable fashion.

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Roku represents a significant shift in the footwear industry towards reducing waste and minimizing environmental impact. As technology and sustainable practices evolve, they could play a key role in shaping the future of footwear that is both unique and eco-friendly.