Must read: The world is on fire but we are still buying shoes

Hype, fast fashion, sneaker addicts—it’s all about wanting more, buying more, and never being satisfied. Your latest purchase just lands on your doorstep, and you’re already dreaming about the next one. It’s hard to resist when you know what’s going to drop a year or more in advance, and brands keep pushing new products. Yet, most people have a subconscious feeling that what they’re doing is bad for the planet, and they want to cut back. So, why don’t we just stop? Why not simply stop?

The must-read The World is on Fire but We’re Still Buying Shoes addresses this exact phenomenon—the need to buy more and the culture of hype that drives it. Alec Leach, the book’s author and a former digital fashion editor at Highsnobiety, literally worked within the belly of the beast: a platform dedicated to the latest trends in fashion and upcoming releases. His background makes him highly knowledgeable and provides a unique insider perspective on the culture of "drops." In the book, Leach uses his experience to reveal the fashion industry's unsustainable practices and offers readers an inside look at how our shopping habits contribute to environmental damage. He breaks down the consequences of mass consumerism and the cycle of buying unnecessary items.

What’s great about the book is that Leach doesn’t judge you—he acknowledges that he’s part of the problem, too. He provides practical advice on how individuals can shop more mindfully and reduce consumption, which is particularly relevant for anyone interested in sustainable living. The book also dives into the psychology and social dynamics of hype culture, showing how marketing plays a powerful role in driving our never-ending desire for more products. Leach admits that everyone—including himself—struggles with consumption, making the book relatable and down-to-earth.

It’s also worth following Alec Leach on Instagram, where he shares articles and insights about the current state of fashion, prompting you to rethink your choices. His posts often expand on the sustainable fashion philosophy presented in his book, encouraging followers to reconsider their shopping habits. Both his Instagram and book reflect his broader mission to shift the conversation in fashion away from trends and hype, advocating for more transparency and responsibility from both brands and consumers.