Loewe is squeezing something fresh into its luxury fashion line, quite literally. With the help of textile innovators Pyratex and Orange Fiber, the Spanish house is turning orange peels into stunning garments.
Image source: @loewe
In their latest collection, Loewe introduces a new material that stands out in both story and feel.
At first glance, it’s a soft, earthy orange. But dig a little deeper, and you’ll find something more. It's made from the byproducts of the juice industry.
This innovative fabric is developed by Madrid-based Pyratex and uses Orange Fiber, a patented material spun from citrus pulp that would otherwise go to waste. It’s not just sustainable, but high-performance.
Why It Matters
This isn’t just another 'greenwashed' collaboration. Orange Fiber is a certified, traceable textile backed by GRS, GOTS, OEKO-TEX, and even B Corp standards.
It's produced in Italy using a closed-loop process where the fibres come to life through a partnership with the Lenzing Group, creators of TENCEL™.
From Sicily’s citrus fields to the looms of Como and Sondrio, this is sustainability with serious credentials.
Image source: @loewe
And Pyratex?
This R&D lab is known for transforming everything from seaweed to banana stems into wearable textiles. Their citrus line delivers natural antibacterial, cooling, and UV-resistant properties, without any chemicals needed.
Image source: @loewe
An Innovation Made in Loewe Style
Under the creative direction of Jonathan Anderson, Loewe has been quietly transforming luxury to be more sustainable. And the orange-toned Pyratex fabric fits right in. It’s vivid, lightweight, and moisture-regulating, perfect for modern pieces that both feel and look good.
This citrus-based material tells a story of waste repurposed, of Italian textile heritage, of science meeting style. It’s Loewe doing what Loewe does best: making the unexpected feel essential.
A Quick Peel-Through
What’s new here?
Orange Fiber yarn: Made from citrus juice byproducts.
Pyratex R&D: Spun into functional, bio-based textiles.
Loewe design: Transformed into wearable garments.
What’s the impact?
Uses waste that would otherwise be discarded (60% of the citrus fruit’s weight).
Reduces chemical and water use.
Is transparent and traceable from the fruit to the fibres used.
Image source: @loewe
Curious to spot these orange-made pieces in Loewe’s latest collection? Keep an eye on their LVMH-backed sustainable lineups, and maybe the next time you wear a shirt, it’ll have a touch of citrus behind it.
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What exactly is Orange Fiber?
Orange Fiber is a patented sustainable textile made from citrus juice byproducts. Mainly the peels and pulp left over after juicing. Instead of sending this waste to landfills, it’s transformed into soft, wearable fabric.
Who are Pyratex and what do they do?
Pyratex is a textile innovation company based in Madrid. They specialize in developing high-performance fabrics from natural or recycled sources including seaweed, banana stems, nettle, and now citrus waste. Their mission is to bring functionality and sustainability together in modern textiles.
