Genesis Footwear is a German-based sustainable shoe brand specialising in sneakers with unique colours and distinctive silhouettes.

The company is committed to eco-conscious production and holds several certifications and initiatives that reassure consumers they’re making a responsible and stylish choice when choosing Genesis Footwear.

Use of Materials at Genesis

Founded on the principle of creating stylish, comfortable footwear with minimal environmental impact. Genesis utilises innovative materials like sugar cane suede leather, coffee waste, bamboo, hemp and more.

Sugar Cane Suede Leather

Genesis Footwear has embraced a groundbreaking material: suede made from sugarcane byproduct. Traditionally discarded after sugar extraction, the leftover fibrous residue, once considered biological waste, is now being upcycled into a high-performance alternative to conventional suede.

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This innovative process can yield materials with up to 69% biological content. The result? A soft, durable, and biodegradable fabric that not only looks and feels great but also significantly reduces environmental impact.

Coffee Waste EVA Foam

Additionally, the footwear brand has developed an innovative insole foam made from at least 30% coffee waste. Specifically crafted for the Coffee Series, this unique material incorporates the dried and ground pulp of coffee cherries, typically discarded during coffee production, into EVA foam.

This upcycled blend not only reduces waste but also provides superior cushioning that’s gentle on joints and offers impressive thermal properties.

Bamboo Fibers

Genesis Footwear has introduced bamboo fibres as a new, sustainable material for shoe linings. Bamboo is a fast-growing, low-impact crop that thrives without fertilisers, pesticides, or excessive water, making it an environmentally responsible resource.

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The fibres themselves are exceptionally soft and breathable, helping to keep feet dry while naturally resisting bacteria and fungi. This enhances overall comfort and hygiene during wear.

Mesh from Oyster Shells

Genesis has developed an innovative yarn derived primarily from oyster shells. These shells are ground into a fine powder, then blended with a small amount of binding agent to create a durable and sustainable fibre.

While often overlooked, oyster shells pose a significant waste issue, particularly in Taiwan, where over 160,000 tons are discarded annually. Though some are repurposed for soil enhancement or animal feed, their low nutritional value limits broader use.

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By transforming this marine waste into functional textile material, Genesis not only reduces environmental impact but also turns an ocean byproduct into a valuable resource.

Philosophy of Sustainability

At the core of Genesis Footwear’s philosophy lies a commitment to balancing modern design with social and environmental responsibility. The brand was founded on the belief that style shouldn’t come at the expense of the planet or the people who live on it.

By sourcing materials like recycled PET bottles, plant-based leather alternatives, and organic cotton, Genesis prioritises resource conservation and waste reduction. The brand also ensures fair labour practices by partnering with factories that uphold strong social standards.

Genesis takes a transparent, minimal-advertising approach to keep prices fair without compromising on values. Moreover, the footwear brand is also certified by third-party organisations like the Global Organic Textile Standard and PETA-approved Vegan.

Final Thoughts

The brand’s commitment extends beyond the product itself. Genesis donates a portion of its profits to social and environmental organisations. Partnerships with Sea Shepherd's Mission and PANGEA Ocean Cleanup contribute to their ethos of giving back.

By integrating sustainable materials such as recycled coffee grounds, bamboo fibres, and upcycled oyster shells, the brand reduces environmental impact and delivers on quality and design.

With a strong commitment to ethical production and transparency, Genesis offers consumers an alternative that aligns style with ethics. As sustainability becomes increasingly essential in fashion, Genesis Footwear stands out as a forward-thinking brand shaping a more conscious path forward.