Trove's resale plugin

The Growing Demand for Sustainability in Fashion

As the demand for sustainable options rises, the fashion industry faces a critical need to adapt. Trove, a pioneer in branded resale solutions, is helping brands embrace this shift with its Resale Plugin, an innovative tool designed to seamlessly incorporate pre-owned items directly into existing e-commerce platforms with minimal effort.

One Line of Code for a Circular Economy

With just one line of code, Trove’s Resale Plugin allows brands to display resale items alongside new collections, creating a shopping experience that supports a circular economy. Trove CEO Terry Boyle highlights the plugin’s impact, noting how it enables brands to meet the needs of today’s more thoughtful consumers. With smart inventory controls, the plugin allows brands to showcase past-season or pre-owned items that complement their new collections—offering an ideal solution for filling inventory gaps sustainably.

Patagonia Leads the Way with Worn Wear

Patagonia, a trailblazer in sustainable fashion and a key Trove partner, has already adopted the plugin for its Worn Wear program. By integrating secondhand items directly into their main product pages, Patagonia is setting an industry example. According to Sam Brown, Head of Resale for Patagonia, this plugin has brought resale closer to Patagonia’s core business, helping reduce carbon emissions and giving customers an eco-friendly way to buy the quality products they trust.

Easy Integration for All E-Commerce Platforms

The Resale Plugin also makes integration simple and scalable, with compatibility across major platforms like Shopify and BigCommerce and deployment in as little as two weeks. This fast setup allows brands to adapt quickly, placing resale items on product pages, landing pages, or anywhere that suits their brand strategy.

A Seamless, Sustainable Shopping Experience for Consumers

For consumers, the plugin creates a seamless shopping experience that offers sustainable choices without sacrificing convenience. As the resale market continues to expand, Trove’s Resale Plugin stands out as a tool that aligns fashion with environmental responsibility.

Looking Ahead: A Greener Future for Fashion

Ultimately, Trove’s plugin is more than a tech solution—it’s a step forward in sustainable fashion, helping brands of all sizes contribute to a greener future by making resale accessible, profitable, and integrated. As more brands turn to solutions like this, the future of fashion looks not only more sustainable but also more aligned with the values of today’s consumers.